Welcome to 

We present our new format for the sun protection industry for the first time on April 8 & 9, 2021 in Vienna ! Our 1.5-day conference is held under the motto of digitalization | innovation | success tools. We look at current opportunities and challenges in the industry and analyse the status quo of the European markets. We present the most important trends and success factors for the industry.  And we discuss the effects of digitalization on sales and brand positioning.

Leading personalities from market-leading companies, present future innovation strategies to the participants. Market and economic experts will sound out the general conditions. Together we look at current topics and listen to practical approaches to solutions. In the form of best cases, empirical market analyses and panel discussions.




 SOLARCOM 2021 !

And on sales strategies in times of digitalization, on product innovations in the field of smart technologies and with regard to materials and the interplay with architecture. Of course, we also analyse the strategies that became necessary after the crisis.

solarcom, your communication platform: managing directors and decision-makers from marketing & sales of companies in the sun protection industry. We address manufacturers & sales partners. You will meet media and association representatives and last but not least experts from the economy.

Our agenda will be available here shortly.

I look forward to welcoming you personally!

Dr. Frederik Lehner

Director, InterConnection Consulting

Digitalization | Innovation | Succes Tools - Branch expertes & Speakers

Showcase your company on our platform

Our Event Venue l PALAIS COBURG

luxurious comfort & an extraordinary ambience


The Palais Coburg in the heart of Vienna offers its guests culture, culinary culture and luxurious comfort. The former residence of the princely house Coburg-Gotha with its impressive state rooms still today is dedicated to the purposes of the most elegant representation: From the exquisite suites to the sensational event facilties.


Coburgbastei 4
1010 Wien | Österreich
tel: 0043 01 51818-130
mail: reservierung@palais-coburg.com
web: palais-coburg.com/