We present our new conference for the sun protection industry with a focus on strategy and innovation for the first time on 04.-05.11.2021 at Palais Coburg in Vienna. Over 1.5 days, the program will include keynotes from leading industry representatives and experts in the fields of digitalization | innovations | tools for success. 

We provide input for manufacturers, craftsmen and suppliers with answers to the following questions:

How are the markets developing? What trends are emerging in the trade?
How will smart home become a successful model?
What are the market leaders planning?
How can sales be sustainably optimized?
What technical innovations will shape the future?


We look at innovation topics and at current opportunities and challenges of the industry. Ranging from the status quo of the European markets, their most important trends and success factors, to sales strategies in times of digitalization.

The impact of digitalization, new developments in terms of technological progress, product innovations in the field of smart technologies and the interplay between architecture and sun protection will be the thematic focus. Parallel to the lectures, our participants can expect two panel discussions, an evening event and an award ceremony.

We address manufacturing companies and their partners in sales and trade as well as representatives of the media and associations.


WE for YOU l Iris Wildauer, BA BA
Event Management
Phone: +43 1 585 4623-33

Our program folder | Here for you to download!

  • 09:00

    Welcome & Opening

  • 09:10

    Success strategies of a leading manufacturer

    Christian Steinberg has been a member of the Management Board of Warema Renkhoff SE since 2019. As Chief Global Market Officer, he drives the Warema Group’s strategy in the Sun & Living Spaces division. In his practical presentation, the expert shows successful positioning strategies and gives an outlook on upcoming trends as well as strategic answers to the increasing internationalization.

  • 09:50

    Sun Protection & Smart Home

    Ralf Kern has been CEO and spokesman for the Rademacher management board since 2019. He has decisively driven the development of the company in the past decade, in terms of strategic steps and in terms of product development. In his presentation, the experienced manager of Rademacher, a firm market player in the home automation segment, will show how far the interface between sun protection and smart home has progressed and what can be expected in the near future.

  • 10:30

    Coffee Break

    Space and time for conversation and refreshments.

  • 11:00

    Trends in sun protection trade

    Markus Szotrell, a long-time Sattler manager and most recently Managing Director of Sattler Germany, has been appointed Managing Director of the specialist retailer cooperation SLS | Sonne Licht Schatten. In his keynote speech, he will present current challenges from the perspective of retail partners and important elements in the cooperation between retailers and manufacturers, as well as giving input on digital sales and the changes to be expected in this field.

  • 11:40

    DISCUSSION | Marketing and sales of the future

    The morning’s contributors, with the audience’s participation, will discuss future paths and strategies in the areas of marketing and sales of sun protection elements.

  • 12:15

    Lunch Break

  • 13:30

    Architecture & Sun Protection

    Architect Georg W. Reinberg has been running his architectural office with a focus on solar and ecological architecture, low-energy and passive concepts since 1982 and has since realized more than 100 projects. The office stands for an ecologically thinking building culture, which wants to create a so-called “wealth for everyone” in a resource-saving way, with the help of the unlimited resource sun. In his lecture, Georg Reinberg will show how architecture and sun protection can best be combined under ecological aspects.

  • 14:15

    Daylight & Sun Protection

    soon tba.

  • 15:00

    Coffee Break

    Space and time for conversation and refreshments.

  • 15:30

    Market development and trends

    For more than 20 years, Dr. Frederik Lehner has headed the marketing and market research institute Interconnection Consulting, which develops individual solutions in the field of strategy, sales optimization and B2B marketing and is one of the leading market research institutes for the sun protection markets. In his presentation, he traces the latest market trends in the industry, gives an outlook on developments to be expected and gets to the heart of the consequences of the crisis for the industry.

  • 16:00

    Potentials in Distribution

    Peter Berger has been dealing with technical sales optimization issues for almost 35 years. The founder of the consulting group TEAM-Vertriebserfolg has completed over 200 sales optimization projects. From his portfolio of 10 years of experience in sales in various industries, he has identified the most important potentials for sales success. In his keynote speech, the experienced keynote speaker will provide practical and descriptive input on the most important success drivers in sales.

  • 16:30

    PRESENTATION of the solarcom.Awards

    We will be presenting the solarcom.Awards for the first time at the event. One main prize and two recognition prizes will be awarded in each of the categories Innovation | Trade/Crafts | Digitalization.

  • 18:00

    Evening Event

    We will welcome you to a joint conclusion of the first solarcom.