Solarcom is the new event for the sun protection industry with a focus on markets, strategies and innovation, which will premiere from 24 to 25.11.2022 at the Sofitel Vienna. Keynote speeches by leading industry representatives and external experts on the fields of digitalization | innovation | tools for success will be at the heart of the event. Discussions, an award ceremony and an evening event will complete the program.

We address managing directors, decision-makers and employees from marketing, sales and business development of manufacturing companies and their partners in sales and trade, as well as media and association representatives and provide input on the following topics …


How are the markets developing? What trends are emerging in the trade?
How will smart home become a successful model? / What are the market leaders planning?
How can sales be sustainably optimized? / What technical innovations will shape the future?

  • 09:00

    Welcome & Opening

  • 09:10

    Shaping the future together ...

    Christian Steinberg is the Global Market Director at Warema Renkhoff. In his presentation, he offers an outlook on the expected development of the European construction industry and focuses on the challenges, but also opportunities for the sun protection industry in particular. The focus is on the success strategies of “winning companies” that will hold their own in a market environment that is currently undergoing drastic change. Central answers to this are digitalization in marketing and sales, smart sun shading solutions as well as product and service innovations.

  • 09:50

    Sun Protection & Smart Home

    Ralf Kern has been CEO and spokesman for the Rademacher management board since 2019. He has decisively driven the development of the company in the past decade, in terms of strategic steps and in terms of product development. In his presentation, the experienced manager of Rademacher, a firm market player in the home automation segment, will show how far the interface between sun protection and smart home has progressed and what can be expected in the near future.

  • 10:30

    Coffee Break

    Space and time for conversation and refreshments.

  • 11:00

    Trends in sun protection trade

    Markus Szotrell, a long-time Sattler manager and most recently Managing Director of Sattler Germany, has been appointed Managing Director of the specialist retailer cooperation SLS | Sonne Licht Schatten. In his keynote speech, he will present current challenges from the perspective of retail partners and important elements in the cooperation between retailers and manufacturers, as well as giving input on digital sales and the changes to be expected in this field.

  • 11:40

    DISCUSSION | Marketing and sales of the future

    The morning’s contributors, with the audience’s participation, will discuss future paths and strategies in the areas of marketing and sales of sun protection elements.

  • 12:15

    Lunch Break

  • 13:45

    Sun Protection 2.0

    soon tba.

  • 14:30

    Market development and trends

    For more than 20 years, Dr. Frederik Lehner has headed the marketing and market research institute Interconnection Consulting, which develops individual solutions in the field of strategy, sales optimization and B2B marketing and is one of the leading market research institutes for the sun protection markets. In his presentation, he traces the latest market trends in the industry, gives an outlook on developments to be expected and gets to the heart of the consequences of the crisis for the industry.

  • 15:30

    Coffee Break

    Space and time for conversation and refreshments.

  • 16:00

    Potentials in Distribution

    Peter Berger has been dealing with technical sales optimization issues for almost 35 years. The founder of the consulting group TEAM-Vertriebserfolg has completed over 200 sales optimization projects. From his portfolio of 10 years of experience in sales in various industries, he has identified the most important potentials for sales success. In his keynote speech, the experienced keynote speaker will provide practical and descriptive input on the most important success drivers in sales.

  • 16:30

    PRESENTATION of the solarcom.Awards

    We will be presenting the solarcom.Awards for the first time at the event. One main prize and two recognition prizes will be awarded in each of the categories Innovation | Trade/Crafts | Website of the Year.

  • 18:00

    Evening Event

    We will welcome you to a joint conclusion of the first solarcom.