We present our new conference for the sun protection industry with a focus on strategy and innovation for the first time on 08 & 09.04.2021 at Palais Coburg in Vienna. Over 1.5 days, the program will include keynotes from leading industry representatives and experts in the fields of digitalization | innovations | tools for success. 

We provide input for manufacturers, crafts and suppliers with answers to the following questions: How are the markets developing? What can be done about the shortage of skilled workers? How will smart home become your model for success? What are the market leaders planning? How do I optimize my sales?

Digitalization | Innovations | Success Tools

solarcom looks at current opportunities and challenges facing the industry: via an analysis of the status quo of European markets and the impact of digitalization on the industry, to innovation and success strategies of leading manufacturers and practice-oriented approaches to solutions for sales strategies in times of digitalization, product innovations in the field of smart technologies and materials, and the interplay of architecture and solar shading.

Keynote speeches, empirical market analyses and open discussions are as much a part of the conference as an evening event and the presentation of the solarcom.Awards.  Our conference sees itself as a communication platform for the industry. Our target group includes managing directors and decision makers from marketing, sales and business development of companies in the industry. We address manufacturing companies and their partners in sales and trade as well as representatives of the media and associations.

Details of the agenda are available for download!

WE for YOU | Iris Wildauer, BA BA
Event Management 
Tel: +43 1 585 4623–33


Your programme folder | Here for you to download !

  • 09:00

    Welcome & Opening

    Dr. Frederik Lehner

    CEO | Interconnection Consulting

  • 09:10

    Success strategies of a leading manufacturer

    Christian Steinberg has been a member of the Management Board of Warema Renkhoff SE since 2019. As Chief Global Market Officer, he drives the Warema Group’s strategy in the Sun & Living Spaces division. In his practical presentation, the expert shows successful positioning strategies and gives an outlook on upcoming trends as well as strategic answers to the increasing internationalization.

    Christian Steinberg

    Global Market Executive | WAREMA

  • 09:50

    Sun Protection & Smart Home

    Ralf Kern has been CEO and spokesman for the Rademacher management board since 2019. He has decisively driven the development of the company in the past decade, in terms of strategic steps and in terms of product development. In his presentation, the experienced manager of Rademacher, a firm market player in the home automation segment, will show how far the interface between sun protection and smart home has progressed and what can be expected in the near future.

    Ralf Kern


  • 10:30

    Coffee Break

    Space and time for conversation and refreshments.

  • 11:00

    Trends in sun protection trade

    More information will follow shortly.

  • 11:40

    DISCUSSION: Marketing and sales of the future

    The morning’s contributors, with the audience’s participation, will discuss future paths and strategies in the areas of marketing and sales of sun protection elements.

    Christian Steinberg

    Global Market Executive | WAREMA

    Ralf Kern


  • 12:15

    Lunch Break

  • 13:30

    A new professional profile for sun protection

    More information will follow shortly.

  • 14:15

    Market development and trends

    For more than 20 years, Dr. Frederik Lehner has headed the marketing and market research institute Interconnection Consulting, which develops individual solutions in the field of strategy, sales optimization and B2B marketing and is one of the leading market research institutes for the sun protection markets. In his presentation, he traces the latest market trends in the industry, gives an outlook on developments to be expected and gets to the heart of the consequences of the crisis for the industry.

    Dr. Frederik Lehner

    CEO | Interconnection Consulting

  • 15:00

    Coffee Break

    Space and time for conversation and refreshments.

  • 15:30

    Potentials in distribution

    Peter Berger has been dealing with technical sales optimization issues for almost 35 years. The founder of the consulting group TEAM-Vertriebserfolg has completed over 200 sales optimization projects. From his portfolio of 10 years of experience in sales in various industries, he has identified the most important potentials for sales success. In his keynote speech, the experienced keynote speaker will provide practical and descriptive input on the most important success drivers in sales.

    Ing. Peter Berger, BA, CMC

    CEO | TEAM-Vertriebserfolg

  • 16:00

    Architecture & Sun Protection

    Architect Georg W. Reinberg has been running his architectural office with a focus on solar and ecological architecture, low-energy and passive concepts since 1982 and has since realized more than 100 projects. The office stands for an ecologically thinking building culture, which wants to create a so-called “wealth for everyone” in a resource-saving way, with the help of the unlimited resource sun. In his lecture, Georg Reinberg will show how architecture and sun protection can best be combined under ecological aspects.

  • 16:30

    PRESENTATION of the solarcom.Awards

    We will be presenting the solarcom.Awards for the first time as part of the event.

  • 18:00

    Evening Event

    We will welcome you to a joint conclusion of the first solarcom.